branding + website design
Web Design + Branding
Sinikiwe Dhliwayo is creative, analytical, bold, vulnerable, and open.
It was important that the color palette leans into all of the spaces her work spans: wellness, yoga, creative direction, speaking, activism, modeling and consulting.
The subtle, light neutral tones reference the work she does in wellness and movement, and allow the deep blue/green and black (alluding to analytics, business, authority) to pop, and vice versa. The inclusion of the light sage adds a playfulness that reminds us of her creative side. The color combination is both compelling and approachable.
Voyage Bold is the display font. It's a mix of elegant and angular, and nods to being playful in a really sophisticated way.
Circular Book and Medium are used on the internal pages where the copy needs to be clear and beautiful to describe the work she does.